Who is Nat-co?

Getting More Leads Isn't The Goal.

Building an acquisition engine that turns the right prospects into customers is.

I look across the entire funnel and dig into the customer acquisition journey, not just your ad accounts. From how you create and capture demand to what happens after someone raises their hand. 

Demand → Capture → Convert → Nurture → Close → Revenue → Measure → Optimize → Repeat

Because spending more at the top of the funnel doesn't fix what's broken underneath it.

You’ll know:

• Which channels and campaigns are creating qualified opportunities and customers — not just leads
• Your real customer acquisition cost
• Where budget is being wasted
• Where tracking and attribution are giving you the wrong story
• Where prospects are dropping out of the funnel
• Whether landing pages and conversion paths are doing their job
• What happens to leads after they convert
• Where speed-to-lead, intake, sales follow-up or nurture is costing you business
• Which leads aren't ready today but shouldn't be thrown away
• Where additional spend can actually produce growth
• What I'd fix first

You leave with a prioritized 90-day acquisition and funnel roadmap built around the problems that have the biggest impact on growth.

You have people running marketing. You need someone owning how it all works together.

I step in as senior performance marketing leadership across your organization, connecting strategy, media, measurement, and business outcomes.

If 70% of your leads aren't ready to buy today and nobody ever talks to them again, that's a growth problem.

If your agency is hitting its CPL target while your CAC is going through the roof, we're optimizing the wrong number.

If any part of that chain breaks, spending more on media won't fix it.

I make sure the entire system is working toward the same business outcome — profitable growth.

I lead:

• Full-funnel acquisition strategy
• Demand generation and demand capture
• Paid search, LSA, paid social and emerging channels
• Channel mix and budget allocation
• Forecasting, CAC and growth targets
• Landing page and conversion strategy
• Lead nurture and re-engagement strategy
• CRM and lifecycle strategy
• Intake and sales-funnel performance
• Measurement, attribution and revenue tracking
• Agency and vendor accountability
• Testing and growth planning
• Executive-level performance reporting
• And I look beyond the individual channels.

Your agencies, vendors, and internal teams can keep executing. 

I make sure everyone is executing the right strategy.

Need someone to own the strategy and build the engine behind it?

I build and oversee the team and systems needed to execute your acquisition strategy across the customer journey.

You get senior strategic leadership without having to hire an entire performance and growth department internally.

I own the direction. Specialists execute the work. Everything connects.

That can include:

• Paid search and Local Services Ads
• Paid social and demand generation
• Retargeting 
• Landing pages and conversion optimization
• CRM strategy and lead routing
• Lead nurture and lifecycle campaigns
• Analytics, tracking and attribution
• Intake and sales-funnel optimization
• Reporting and performance intelligence

And we're not judging success by how many leads we generated.

We're looking at the entire equation:

What did we spend?
Who did we reach?
Who converted?
What happened next?
Who became a customer?
What did it cost?
What did they generate in revenue?
And where should we invest the next dollar?

That's the system I build.